Discussion Groups / English Usage / January 2007

Peschard looks like a proper name (thus will not be
listed in any ordinary dictionary.)   www.bbc.co.uk
offers only one instance of "Peschard," a year 2000
news story about elections in Mexico.

It is normal for the BBC to use hosts' names in
the titles of programmes, cf. Wicker's World.

"Peschard" is someone's surname. Surnames are not usually to be found in
normal dictionaries.

Exceptions to this general statement are found in normal dictionaries
names that have taken on a life independent of naming a person
("boycott" is a common example), in dictionaries which try to be
"encyclopedic" including some biographic information on some more
important people, or in specialized dictionaries, especially biographic
ones.

Your post suggests that the "Peshcard" in question might be a character
if the program is fiction, or perhaps a host for a talking head program.
 However, the BBC site's search of "All of the BBC" for "Peschard"
yields no such program.  The one and only mention of "Peschard" from
"All of the BBC" is:

The only mention I find of "Peschard's people" on the web is from two
pages on www.bbcworld-japan.com.  The text of one of these is

which Babelfish, ignoring the aid the layout gives us, translates as
    
Babel Fish Translation       Help

In English:
Asia which Michael ペシャード which Michael ペシャード hears hears, the
Oceanian up-to-date circumstance -- Peschard's People -- In this new
series, experience of the Australian charge of BBC being richest the
correspondent who knows well, Michael ペシャード springs out, the studio
meets to the person and the famous people who most are superior at Asia
and the Oceanian region, hears story. (Broadcast contents, air time, and
audio information there is no notice and there are times when it
modifies. Please acknowledge beforehand. ) Every week Saturday the first
broadcast (the earth) * 20:30? 21:00 (September 30th is excluded) (day)
11:30? 12:00, 15:30? 16:00 (English broadcasts) (month) 01:30? 02:00 The
publication book of this site and the fact that the picture is utilized
without permission are prohibited. It has optimized Copyright 2007 BBC
World Distribution Japan Limited this site with InternetExplorer5.x.
Please view above the picture resolution 800*600

Perhaps it was "Peschard's people" rather than "peschard's people".