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Understanding of the paragraphy, please help!

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uread - 26 Mar 2008 03:40 GMT
I am an English teacher in China. When I was preparing for a lecture
on stock investment, there is a passage taken from the Fortune
magazine stoped me there for more than 2 hours. There is no difficulty
for my to understand all the words and sentences literally, but I was
really confused by its real meaning.

The paragraph reads as follows:

A higher proportion of recurrent revenues helps fast-growing companies
stay on the track. A company that makes engagement rings, will have a
harder time growing than a company that makes razor blades. Leasing
Solutions, a small info-tech vendor lessor in San Joe, market their
financial services to the markets of equipment rather than to end
users, and then team up with the manufacture to finance purchases by
the customers. Since leases typically run for 3 years, a high
proportion of the company's revenues are locked in at the beginning of
every year. An underappreciated twist to the leasing business,
observes an analyst, is that the contract actually gets more
profitable as time goes on because of the way the lessor amortizes its
interest expense. Leases work like mortgages, so interest expense
declines over time.

Questions:
1. a high proportion of the company's revenues are locked in at the
beginning of every year. why?
2. so interest expense declines over time.
3. Pleas also help me by stating the process involved in the deal,
like "Leasing solution get a loan from the bank -> purchase equipment -
>lease to end user ..." this is the part that confuses me most.

You help will be highly appreciated.
tony cooper - 26 Mar 2008 04:23 GMT
>I am an English teacher in China. When I was preparing for a lecture
>on stock investment, there is a passage taken from the Fortune
[quoted text clipped - 9 lines]
>Solutions, a small info-tech vendor lessor in San Joe, market their
>financial services to the markets

Is this your typo?  Shouldn't that be "makers"?

>of equipment rather than to end
>users, and then team up with the manufacture to finance purchases by
>the customers. Since leases typically run for 3 years, a high
>proportion of the company's revenues are locked in at the beginning of
>every year.

A lease in place at the beginning of the year is guaranteed revenue
for number of months of that year that lease remains active.  That
continuing revenue (lease payments) is locked in.

Compare that to a company that just sells a product.  The sale of a
product in the beginning of the year does not guarantee future sales.
Nothing is locked in.

That's why the article mentions razors.  The company that sells a
razor at the beginning of the year may not sell another razor to that
customer, but they are likely to sell replacement razor blades.  There
is no consumable aspect to the engagement ring.

>An underappreciated twist to the leasing business,
>observes an analyst, is that the contract actually gets more
>profitable as time goes on because of the way the lessor amortizes its
>interest expense. Leases work like mortgages, so interest expense
>declines over time.

The "lessor" is the leasing company, so "its interest expense" is the
interest that company pays on the money borrowed to pay the equipment
maker.  The leasing company evidently amortizes this expense over a
shorter period of time than the period of the lease to the end user,
thus the lease becomes more profitable as the lease ages.

>Questions:
>1. a high proportion of the company's revenues are locked in at the
>beginning of every year. why?

above
>2. so interest expense declines over time.

above

>3. Pleas also help me by stating the process involved in the deal,
>like "Leasing solution get a loan from the bank -> purchase equipment -
>>lease to end user ..." this is the part that confuses me most.

Acme Corporation (the maker) manufacturers turret lathes.  Baker
Corporation (the end user) wants to acquire a turret lathe, but
prefers (for tax reasons) to lease a turret lathe or does not have
cash on hand to purchase a turret lathe.  

Leasing Solutions (the company in the paragraph) borrows money from a
bank and purchases a turret lathe from Acme for delivery to Baker
Corporation.  Leasing Solutions, because they are a good customer of
the bank, gets a favorable rate of interest on the money borrowed to
pay for the lathe.  Baker Corporation pays Leasing Solutions a lease
payment for 36 months (as stated in the paragraph) that allows Leasing
Solutions to recapture the cost of the lathe, the amount of interest
they are paying to the bank, and a profit to them.  

There are other considerations not covered in this article.
Primarily, they deal with who owns the lathe at the end of the lease
period.  That's covered in the terms of the lease.

--

Tony Cooper - Orlando, Florida
uread - 31 Mar 2008 05:50 GMT
> >I am an English teacher in China. When I was preparing for a lecture
> >on stock investment, there is a passage taken from the Fortune
[quoted text clipped - 78 lines]
>
> Tony Cooper - Orlando, Florida

Thank you for taking your precious time to help me out. I really
appreicate it very much. Now I have a much better understanding.

As for the "type", I checked with the oringinal text, it is "markets".
But it should not hamper us to understand the paragraph.
uread - 31 Mar 2008 05:54 GMT
> > >I am an English teacher in China. When I was preparing for a lecture
> > >on stock investment, there is a passage taken from the Fortune
[quoted text clipped - 86 lines]
>
> - 显示引用的文字 -

Sorry, another "typo".
 
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