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Discussion Groups / English Usage / January 2009Meaning of "niche based products"
Could anyone please tell me the meaning of "niche based products" in the following sentence: "Subtle Pharmaceuticals Limited is committed to the development, manufacturing and marketing of need and niche based products of world class quality for treatment of diseases." Thank you in advance. Suyash "Suyash": > Could anyone please tell me the meaning of "niche based products" in > the following sentence: > > "Subtle Pharmaceuticals Limited is committed to the development, > manufacturing and marketing of need and niche based products of world > class quality for treatment of diseases." Products that most people will not want to buy, but a few people will find them very useful. A niche is a small opening such as a recess built in a wall, and the metaphor is that the product is designed to fit that specialized need in the same way that an object might be designed to fit the small opening. It should properly be written "need- and niche-based products" (which is short for "need-based and niche-based products", which in turn is short for "products based on a need or based on a niche). But these days a lot of people are leaving out hyphens, making their sentences harder to understand.  SignatureMark Brader "Finally no number of additional epicycles can Toronto hide the fact that We've Got a Problem Here." msb@vex.net -- from a science book club promotion My text in this article is in the public domain. >Could anyone please tell me the meaning of "niche based products" in >the following sentence: > >"Subtle Pharmaceuticals Limited is committed to the development, >manufacturing and marketing of need and niche based products of world >class quality for treatment of diseases." The specialise in medicine for specific and not very common diseases. SignatureSteve Hayes from Tshwane, South Africa Web: http://hayesfam.bravehost.com/stevesig.htm Blog: http://methodius.blogspot.com E-mail - see web page, or parse: shayes at dunelm full stop org full stop uk > Could anyone please tell me the meaning of "niche based products" in > the following sentence: > > "Subtle Pharmaceuticals Limited is committed to the development, > manufacturing and marketing of need and niche based products of world > class quality for treatment of diseases." It should read "need-based and niche products". A niche product is one that has a small market. I don't know what "need-based products" (or "needs-based products") are. Adrian >> Could anyone please tell me the meaning of "niche based products" in >> the following sentence: [quoted text clipped - 6 lines] >has a small market. I don't know what "need-based products" (or "needs-based >products") are. The OP posted the same question to AEU. I replied quoting from the Wikipedia article: http://en.wikipedia.org/wiki/Niche_market Here is another quote: Niche marketing is the process of finding and serving profitable market segments and designing custom-made products or services for them. For big companies those market segments are often too small in order to serve them profitably as these market segments often lack economies of scale. I understand "need and niche based products" to mean products which address unsatisfied needs in niche areas. If there is a medical condition that affects only a small number of people, existing medication for the condition is not very effective, and the potential sales of improved medication are too small for the major companies to be interested, then there is a need in a niche. SignaturePeter Duncanson, UK (in alt.usage.english) >>> Could anyone please tell me the meaning of "niche based products" in >>> the following sentence: [quoted text clipped - 33 lines] > sales of improved medication are too small for the major companies to be > interested, then there is a need in a niche. Okay, but "niche-based product" is still an error. Adrian > Could anyone please tell me the meaning of "niche based products" in > the following sentence: > > "Subtle Pharmaceuticals Limited is committed to the development, > manufacturing and marketing of need and niche based products of world > class quality for treatment of diseases." 'niche' in business jargon means 'a special section of the market'. In your sentence, "niche based products" probably refer to assistive technology, unusual surgical instruments, devices or equipment that doctors and specialists used to treat patients or operate on them. The following is taken from The Handbook of International Financial Terms: 'niche market" is a part of the market which is the domain of specialists. Niches may include securities with special features, market sectors, or illiquid or poorly researched issuers. The major distinguishing factor is informational or pricing advantages by the specialists (cf. bazaar). > Could anyone please tell me the meaning of "niche based products" in > the following sentence: > > "Subtle Pharmaceuticals Limited is committed to the development, > manufacturing and marketing of need and niche based products of world > class quality for treatment of diseases." It means there is a limited market. An ordinary cake of soap is generally a fast moving consumer product which will suit most people, while a specialized soap may be available for a niche in the market for certain types of dermatitis. > Could anyone please tell me the meaning of "niche based products" in > the following sentence: [quoted text clipped - 6 lines] > > Suyash Like Viagra for people like Murray Arnow or truth serum for people like Robert Lieblich. EG SignatureRiclanders Dot Com http://riclanders.com/ |
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