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Discussion Groups / English Usage / July 2009"If you make a great beer ..." (ad)
Just some decades ago, I used to see a certain ad very often, so I thought it should be quite well known. But now I can not find a single mentioning of it in the WWW. Possibly, I can not find it, because I do not remember it correctly. I can remember a wording, but my memory might have changed some words, and I might not remember correctly the punctuation used. What I remember is: »Heinecken If you make a good beer, you don't have to make a great fuzz.« Does someone know the correct wording and punctuation actually used in the ads? > Just some decades ago, I used to see a certain ad very often, > so I thought it should be quite well known. But now I can not [quoted text clipped - 10 lines] > Does someone know the correct wording and punctuation actually > used in the ads? I don't recall the ad, but I suspect that it should be "fuss" instead of "fuzz". If you make a good beer, you don't have to make a great fuss. The idea would be that if you make a good beer people who drink it will tell others how good it is so the you don't need to advertise it much, or "shout about it".  SignaturePeter Duncanson, UK (in alt.usage.english) >> Just some decades ago, I used to see a certain ad very often, >> so I thought it should be quite well known. But now I can not [quoted text clipped - 19 lines] >tell others how good it is so the you don't need to advertise it much, >or "shout about it". Correction: ...so that you don't need... SignaturePeter Duncanson, UK (in alt.usage.english) Peter Duncanson (BrE) skrev: > >If you make a good beer, you don't have to make a great fuzz.« > I don't recall the ad, but I suspect that it should be "fuss" instead of > "fuzz". "Fuzz" made me think of the bubble effect. If the beer is good, you don't have to do a lot of work with the bubbles. That made it ambiguous which is a fine thing in an add. Haven't others got the same association? SignatureBertel, Denmark > Peter Duncanson (BrE) skrev: > [quoted text clipped - 8 lines] > > Haven't others got the same association? You must be thinking of "fizz" which is bubbles. "Fuzz" is hairy, like a tennis ball or a stuffed animal. "Fuss" is a negative word for an effort or commotion, or worse. I've seen before that old advertising slogans are difficult to locate on the Internet. However, I did find this one, in a PDF article called "Assessing the Degree of Noun Group Complexity in Print Commercial Advertising," in which the slogan is used as an example: ... Other syntactic functions of NGs deployed by the Ce corpus, besides that of subject (prevalent in NGs, non-subject being predominant in NGc and NGmm) are: a) object: "When you make a great beer, you don't have to make great fuss" (Heineken); b) complement: "For generations Tuborg has been part of the noble art of beer drinking" (Tuborg); c) adjunct: "Nikon takes photography to new dimensions" (Nikon). ... I expect it really was "make a great fuss," not "make great fuss." Yes, I get ten more hits with: "make a great beer" "make a great fuss" SignatureBest -- Donna Richoux >"When you make a great beer, you don't have to make great fuss" (Heineken) >(...)I expect it really was "make a great fuss," not "make great fuss." I think that this (with "a") indeed was the wording I read some decades ago. Thank you all! > Just some decades ago, I used to see a certain ad very often, > so I thought it should be quite well known. But now I can not [quoted text clipped - 10 lines] > Does someone know the correct wording and punctuation actually > used in the ads? Another German remembers it at http://www.gruenderblatt.de/fehler-existenzgr%C3%BCndung-artikel48.html "If you make a great beer - you don´t need to make a great fuzz about it" Here "fuzz" should definitely be "fuss". And I don't think the slogan would work in America--we hardly ever use "great" in the original sense of "big" (except in the colloquial "great big", which may be obsolete), and the connotations aren't macho enough for beer ads. -- Jerry Friedman >> Just some decades ago, I used to see a certain ad very often, >> so I thought it should be quite well known. But now I can not [quoted text clipped - 22 lines] >sense of "big" (except in the colloquial "great big", which may be >obsolete), and the connotations aren't macho enough for beer ads. I understand the English "great beer" to mean "excellent beer". "Great" refers to the quality of the beer. SignaturePeter Duncanson, UK (in alt.usage.english) On Jul 25, 5:52 am, "Peter Duncanson (BrE)" <m...@peterduncanson.net> wrote: > On Sat, 25 Jul 2009 04:44:23 -0700 (PDT), Jerry Friedman > [quoted text clipped - 15 lines] > > >Another German Sorry, I should have written "German speake" > remembers it at > [quoted text clipped - 10 lines] > I understand the English "great beer" to mean "excellent beer". "Great" > refers to the quality of the beer. I wasn't clear. The problem would be with "great fuss". -- Jerry Friedman >On Jul 25, 5:52 am, "Peter Duncanson (BrE)" <m...@peterduncanson.net> >wrote: [quoted text clipped - 35 lines] > >I wasn't clear. The problem would be with "great fuss". Right. Interesting. SignaturePeter Duncanson, UK (in alt.usage.english) [snip re "great beer" -- "great fuss"] > And I don't think the slogan > would work in America--we hardly ever use "great" in the original > sense of "big" (except in the colloquial "great big", which may be > obsolete), Obsolete? That's an interesting challenge. My feeling is that "great big" is not obsolete, and I found it on quite a few (i.e. "a great many"?) US pages. It's a bit juvenile. It might be that "great" meaning "large, big" does survive in US English but primarily in fixed phrases -- a sign of obsolescent-bound doom. "A great deal of" is still common, for example. Has anyone found a simple way to limit searches to US writing? I've been trying different ways. I assume that pretty much any page with, say, "topeka" on it is going to be written by an American, and "topeka 2009" knocks off the older centuries. >and the connotations aren't macho enough for beer ads. Besides the "great," fussing itself is considered feminine, isn't it? Like hysterics and giggling and those sorts of things. SignatureBest -- Donna Richoux > Just some decades ago, I used to see a certain ad very often, > so I thought it should be quite well known. But now I can not [quoted text clipped - 10 lines] > Does someone know the correct wording and punctuation actually > used in the ads? There was an ad for Carling Black Label at: http://www.headington.org.uk/adverts/drinks_alcoholic.htm Carling Black Label (5): 1981 <Music>Carling (Carling Black label)</Music> Ive got it right my Jacks favourite one! He says it saves him money! <Music>Carling Black Label</Music> Ive got this hes got that! Ive got it right end of chat! <Music>Carling Black Label get it right!</Music> [A variant commercial has: Weve got it right: no frills, no fuss, its OK by us! as the spoken lines.] SignaturePeter Duncanson, UK (in alt.usage.english) > Just some decades ago, I used to see a certain ad very often, > so I thought it should be quite well known. But now I can not [quoted text clipped - 10 lines] > Does someone know the correct wording and punctuation actually > used in the ads? Probably written by someone who speaks English as a second language (cf. Heineken, not Heinecken) this approximates an ancient English proverb: "good wine needs no bush." Before modern inn signs were invented, vendors of wine and ale advertised their business by hanging a leafy branch or bush outside the door: so the burden of the proverb is that good drink needs no advertisement. It seems paradoxical that advertising specialists should get paid for reinventing this idea. SignatureDon Phillipson Carlsbad Springs (Ottawa, Canada) > Just some decades ago, I used to see a certain ad very often, > so I thought it should be quite well known. But now I can not [quoted text clipped - 10 lines] > Does someone know the correct wording and punctuation actually > used in the ads? It may help if you spell it 'Heineken'. <http://www.heineken.com> Jan |
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