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ELT publications and books - teachers preferences and questions

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Artur M±czka - 11 Dec 2005 10:54 GMT
Hello,

What questions would you ask when facing some representative trying to
attract you with ELT Books/ Seminars offer? Here's list of some I've noted
during online session with one of the English teachers (private language
school):
 What's special about your book?

 What extras does it have (CD Rom, tests, posters, photocopiable materials)

 Who is it aimed at (teens, children, state school or private language
school, adults)

 Is it Country's specific?

 I think teachers want something that gives them clear instructions (reduce
lesson planning time) and ideas without too many extra resources (some
people will have to pay for photocopies etc)
 Choice of Cd or tape

 Cost of book (very important)

 What freebies does it have!!
So, if you are (would be) an English teacher - what questions You would ask?
(methods used? layout/ material organisation? what else?)....

Do you have any comments regarding publications of the following publisher
(pricing, quality, methods, support, etc....):

- Longman
- Oxford University Press
- Macmillan
- Cambridge University Press
- Langenscheidt
- Others.....

Regards, thnx,

Artur
Django Cat - 11 Dec 2005 12:09 GMT
Artur M1czka wrote:

> Hello,
>
[quoted text clipped - 22 lines]
> would ask?  (methods used? layout/ material organisation? what
> else?)....

All the above Artur, plus:

Who are the authors?
Have I heard of them and/or used one of their previous books?
Is it a reputable publisher such as the ones below?
How many free copies can I blag?
Are parts of it allowed to be photocopied?
Is it so ubiquitous (Headway) that my students will have done it all in
their previous schools?
Does the guy who runs the language school down the street use it?
Is the language set UK, US, or International?
Are there sufficient activities in the modules for my teachers to
structure classes round, or is it a load of description that doesn't
actually provide anthing for students to do in class?
Are the activities interesting and varied, and most imporatantly DO
THEY WORK?, or are there lots of lazy "in groups talk about
Globalisation" type tasks?
Is there enough material for the amount of class time it will be used
over?
Does it focus on the needs of my students (say ,Business English, or
specific exams)?
Do I agree with the language description (ie grammar) sections, or are
they sometimes bollocks (Sue O'Connell)?

> Do you have any comments regarding publications of the following
> publisher (pricing, quality, methods, support, etc....):
[quoted text clipped - 4 lines]
> - Cambridge University Press
> - Langenscheidt

I'm aware of Langenscheidt as a German publisher of Dictionaries, but
not seen any ELT material by them.  The others are among the reputable
UK publishers, though even they manage to publish the odd stinker.
Lots of good material also comes out of the US, but because it's aimed
at the ESL side of things, and/or students intending to study in the
US, it tends to be far more culturally loaded than UK-publised EFL
materials.

> - Others.....

I like Cutting Edge, and I've been recently impressed by Landmark
http://www.oup.com/elt/catalogue/isbn/3670?cc=global , which I think
meets most of the criteria we've discussed.

DC
credoquaabsurdum - 11 Dec 2005 16:48 GMT
Huh...generally speaking, I have found that publisher representatives
do a great deal to push freebies and offer up "value statements"
regarding their product when there isn't much to it...or they don't
know much about it.

There is a way of dealing with such representatives. Open the book in
front of them to a unit at random and ask about it. They should know
the book well enough to give you some inside information about the book
(as in, teaching ideas when dealing with different skills
(Listening/Reading/Writing/Speaking) subskills (Grammar/Vocabulary)
that are carried throughout the book). They should also know about
possible pitfalls, perhaps not about the unit, but about the teaching
ideas mentioned above.

The special information that I'm talking about is usually written in
the introduction to the teacher's book...knowledge regarding pitfalls
comes from talking to the users of the product (teachers who have used
it) or being a former user oneself.

If a rep doesn't know enough about a book to answer questions like
this, or doesn't know someone who is able to answer questions like this
in their organization...AND is able to put you in touch with that
person, the product is always second-rate -- the rep hasn't read the
intro and also hasn't talked to someone who liked the book well enough
to offer them some constructive criticism.

In such cases, the rep's real job title should be "book-pimp." Show
them the door and go take a shower to wash the filth off.

The cost of the book/CD/whatever is absolutely secondary to the quality
of the product. Considering what students pay for lessons here in
Greece, the fact that one book/package may be fifty euros and another
may cost a hundred and fifty, when a year-long course averages 1200
euros...well, it just doesn't make sense to scrimp, for the teacher or
language school. Then again, if the book/package runs for much more,
there would be a good reason to choose a cheaper packet. Some of the
publishers here, with special emphasis on the local ones, have begun to
produce packages for exam-prep courses that total 200 euros.

Generally speaking, these improved, Improved! IMPROVED!!! packages are
junk (grammar exercises book/workbook/extra practice workbook/test
book) arranged around a good, but not a great, product.

Regarding specific publishers, well...why not?

Oxford University Press -- serious work, decent product...but often not
attuned to the needs of the marketplace...OUP excels in putting out
general purpose materials but stinks at hiring people for
country-specific or exam-specific work who are actually competent.

Towards Proficiency might well be the worst test-prep book I've ever
worked with.

The Clockwise series is wonderful in the hands of someone with
experience and time to properly prep it, for example, but it's terrible
if you don't know what you're doing.

Macmillan -- often brilliant ideas, a remarkable talent for miserable
execution. Intermediate Language Practice, an adapted idea from another
book, Advanced Language Practice, is a case in point. Lots of
big-picture thinkers seem to work with Macmillan, and the money spent
on them would be better spent employing a few decent worker-bees.

Longman -- superficiality galore, with a few quality products hidden
behind the universally sweet-sounding hype. Unfortunately, some of the
most cynical books ever produced have been put out by Longman.

A prime example of this is Grammar and Vocabulary for First
Certificate. There is no salvation for the soul of the author and the
people who marketed it.

Cambridge -- very little in the way of superficiality, generally
quality products aimed to expedite language teaching for experienced
teachers. There is an educational MISSION behind CUP products that is
often lacking in other language publishers. However, the fact that this
educational mission exists means that the press cannot afford to spend
money on country-specific products.

English Grammar in Use is an example of both phenomena.

I hope this helps.

> Hello,
>
[quoted text clipped - 35 lines]
>
> Artur
Catherine - 21 Dec 2005 14:27 GMT
Hello credoquaabsurdum!

You were talking over some books, and will you forgive me my opinion? As of
a person who has come through some of these books.

>The Clockwise series is wonderful in the hands of someone with
>experience and time to properly prep it, for example, but it's terrible
>if you don't know what you're doing.

There's hardly enough vocabulary to satisfy our needs to talk on those
topics. Well, and the book itself seems to suppress any mental work. It's
really superficial!

>Longman -- superficiality galore, with a few quality products hidden
>behind the universally sweet-sounding hype. Unfortunately, some of the
>most cynical books ever produced have been put out by Longman.

Student A, B, C - and some time later you are ready to commit suicide.
Trivial and monotonous exercises.

>Cambridge -- very little in the way of superficiality, generally
>quality products aimed to expedite language teaching for experienced
>teachers. There is an educational MISSION behind CUP products that is
>often lacking in other language publishers. However, the fact that this
>educational mission exists means that the press cannot afford to spend
>money on country-specific products.

The time when we were studying some of their books like ENTERPRISE or
MISSION I was thinking that I was going insane! I had no words for the
authors - they should be punished for this hack-work. However, UPSTREAM -
wow! I like it :)))

So this is it from the viewpoint of a student :)

Yours, Catherine
credoquaabsurdum - 22 Dec 2005 23:29 GMT
> Hello credoquaabsurdum!
>
[quoted text clipped - 31 lines]
>
> Yours, Catherine

Catherine??? Your comments regarding Enterprise and Mission, as well as
Upstream, seem to be related to a company that exists here in Greece
called Express Publishing, not Cambridge University Press. Are you in
Greece?

Express Publishing puts out books by a certain Virginia Evans...are
those the books you're talking about? Because as far as I know, C.U.P.
does not publish Enterprise, Mission, or Upstream.
Django Cat - 23 Dec 2005 16:06 GMT
> > Hello credoquaabsurdum!
> >
[quoted text clipped - 42 lines]
> those the books you're talking about? Because as far as I know, C.U.P.
> does not publish Enterprise, Mission, or Upstream.

Is Grievous Grammar still about Credo?  Source of the sample sentence
'This should be done by anyone', which I'm still puzzled about 20 years
later.

DC
credoquaabsurdum - 23 Dec 2005 23:40 GMT
> Is Grievous Grammar still about Credo?  Source of the sample sentence
> 'This should be done by anyone', which I'm still puzzled about 20 years
> later.
>
> DC

DC,

To the best of my knowledge, Grivas Grammar is no longer published in
its original form. Grivas Publishing has expanded and moved on to
greener pastures. However, many, many teachers brought up on it still
keep it around to bang off photocopies. I used to work for a language
school that pirated the same 1987-vintage copy every year for all of
its intermediate-level students.

Some more stories related to Grivas...I once shared a taxi from Glyfada
(beachside-Athens) to Piraeus with a poor schmuck that used to work for
the man. Apparently, Grivas keeps cameras in the break rooms to keep
his contract writers from smuggling out the material they write for him
in their lunchboxes. Moreover, Grivas shreds all his excess copies of
work-in-progress. Apparently, he once found people from Express
Publishing going through the trash.

My favorite Grivas product of all time is his Cambridge Proficiency Use
of English series. DC, as you know, preparing students for CPE in
Greece is usually a two-year affair that begins after they pass the
Cambridge First Certificate exam. Grivas's work deals with that market
reality by, of course, having two Use of English books, one for the
first year of preparation, and another for the second. Instead of
filling the first book with easier expressions and polishing off the
students in the second year with a really demanding book, Grivas makes
sure that schools that adopt his work do so for both years, in the
following manner: in his first year book, he presents likely
expressions that run from the letters A to M. Only in the second year
are students exposed to expressions that begin with N to Z.

I have only attended one of his seminars. After regaling us with the
knowledge that the British have almost completely given up on using
"will" to express the future (in Grivas's mind, "going to" is slowly
moving toward supreme domination of all future forms in English), he
presented us with a very special copy of the new National Certificate
examination sample paper cassette, Apparently unaware that anyone in
Athens (or Timbucktu, for that matter) can download the mp3, he told us
that he had gone to great lengths to obtain this cassette for us and
that it was a special gift for all his firm friends that had come to
his talk.

What made the biggest impression on me is what I didn't hear during his
talk, which would be more than three words of English out of his mouth:
"going," "to," and "will." Clearly, a man as learned as Grivas doesn't
feel the need to showcase his knowledge of the language that is his
bread and butter.

I left the seminar with a nasty taste in my mouth, which was only
heightened by the next seminar I attended...one led by a wonderful lady
named Virginia Pagoulatou-Vlachou.
Catherine - 23 Dec 2005 22:22 GMT
> Catherine??? Your comments regarding Enterprise and Mission, as well as
> Upstream, seem to be related to a company that exists here in Greece
[quoted text clipped - 4 lines]
> those the books you're talking about? Because as far as I know, C.U.P.
> does not publish Enterprise, Mission, or Upstream.

Well, no, I'm not from Greece :)
Actually, I was talking not only about Express Publishing, but other
publishing houses. These were my impressions.
credoquaabsurdum - 24 Dec 2005 00:32 GMT
> Well, no, I'm not from Greece :)
> Actually, I was talking not only about Express Publishing, but other
> publishing houses. These were my impressions.

Bergina Pagoulatou-Vlachou runs Express Publishing. Of course, you have
mostly likely never heard that name before, since all of her books come
out under the name "Virginia Evans," while her daughter, whom I believe
carries around a passport issued to a certain Giannoula
Dominitheopapalakou, is usually given credit as "Jenny Dooley."

Pag-Vlax, as she is referred to by the language teaching community here
("vlachos," of which "vlachou" is the feminine form, means "hillbilly"
in Greek, "vlax" is an adjective that means "idiot") is one of the
grande olde dames of Greek ELT. The hair on this woman is unbelievable,
improbably blonde and stacked on her misshapen head in a manner that
brings to mind a half-melted butterscotch sundae. It isn't just
Pag-Vlax's improbable hairdo, though, that gives us pause.

A friend of mine once applied for a job with this woman. Apparently,
she hires writers on a 20/20 arrangement...they work in one of her four
language schools for twenty teaching hours and write exercises for
another twenty. No one, of course, knows this because, well, Pag-Vlax
slaps her own name ("Virginia Evans," I mean) on every book that comes
out of Express Publishing.

There is also the previous story of scrounging for exercises in
Grivas's trash as related above...

I'm glad to hear that Upstream worked out for you, though. As you can
probably guess by now, I do not use any materials put out by either
Grivas or Express.

A third publisher whose work I do not trust all that much is Akis
Davanellos, who likes to walk around at the publishers conventions in a
rather odiferous pair of leather pants and a freshly-bleached
skin-tight T-shirt, proudly displaying an array of gold chains Mr. T
would be proud of, and complemented by gray-streaked Brylcreemed hair
that hangs down to his leather-encased tushie...

My buddies and I call him Akis Davatzis ("Akis the Pimp") or
alternately, "Akis Da Sleaze."

Then there's Burlington Books, run by a certain Linetta de Castle who
does her promotional seminars in little black cocktail dresses with
plunging necklines. Given that she's speaking to large groups of young
women, and there are only a few horn-dog boyos out in the cheap seats,
I'm not sure exactly what she hopes to accomplish. Since she's never
been caught in the hotel ballroom bathrooms with Akis, who dogs her
every swaying moves around the book exhibition floor like a Doberman,
we do harbor certain suspicions.

Burlington's address is formally somewhere in the UK, yet I'm damned
sure all the work gets done up the street from me at Artakis Street in
Nea Smyrni, and if you read the small print on the credits page of
their books, you'll see that Burlington, is, well, owned by a Cypriot
company called Danos Books Ltd.

We haven't even begun on Addie Kostakou ("Use my books and I'll send
you on vacation to my piss-a.s little island with no indoor plumbing,
where THE FOOD IS FREE but you have to pay a euro per bottle of
water!") or Marissa Constantinidou ("I've brought a video of myself to
this promotional seminar! Just watch it while I stand here.")

All in all, Catherine, if you're ever in Greece, you should meet some
of these people. Convention season is freak-show-central.
Catherine - 24 Dec 2005 12:44 GMT
Nice profiles :) Oh, I see, you adore them all! What did they do, those
funny people?

That was pretty interesting about Dooley-Evans, I didn't know. Well, I've
never heard about the rest.

And what books do you use? As I might suppose, there's nothing in Greek
publishers that satisfies you.

For the chance to visit Greece, I'd not even mind meeting them :))

> Bergina Pagoulatou-Vlachou runs Express Publishing. Of course, you have
> mostly likely never heard that name before, since all of her books come
[quoted text clipped - 54 lines]
> water!") or Marissa Constantinidou ("I've brought a video of myself to
> this promotional seminar! Just watch it while I stand here.")
credoquaabsurdum - 24 Dec 2005 21:46 GMT
> Nice profiles :) Oh, I see, you adore them all! What did they do, those
> funny people?

Catherine,

Unfortunately, the publishers I mentioned didn't and they don't do
much, except do their best to squeeze as many euros as possible out of
a lot of very poor, largely ignorant people who don't know any better,
but just want a brighter future than their own for their children.

Because that's who sends their kids to the private language schools:
the parents who don't know any better and/or can't afford anything
else.

> And what books do you use? As I might suppose, there's nothing in Greek
> publishers that satisfies you.

Zing! Au contraire, Catherine.

I use a good deal of New Editions--Sophia Zafiropoulos materials in my
work. I also use some Macmillan materials written by writers living in
Greece. John Boukouvalas, who puts out Litera, seems to be an honest
man attempting to live a decent life as a publisher, although I've
never used his books for a prolonged period of time.

I also use some of Burlington's materials...but then again, I AM
something of a horn-dog boyo, I suppose. More seriously, I've found
that they do produce some on-the-money test-prep stuff for people who
are willing to work hard to adopt it.

> For the chance to visit Greece, I'd not even mind meeting them :))

Well, where are you? What's stopping you?
Catherine - 24 Dec 2005 23:29 GMT
Hello credoquaabsurdum!

Now I have the idea that all the teaching materials are published in Greece
:)) Right, how can simple people tell good books from badly written one? We
have another problem - either deficit of books or devil-may-care attitude of
our department at the uni and blah-blah-blah... Well, due to the common
trend less and less good teachers are willing to stay and teach us - this
job is not rewarding, you know, and I understand them completely.

And yes, I'm from Ukraine (you might have heard of it ;) The thing that
stops me from visiting Greece is rather simple and commonplace - I cannot
afford it :) But we are all optimists, you know... hoping for the better
future...No, really, I'm sure I'll do it some time.
Good night.

> Unfortunately, the publishers I mentioned didn't and they don't do
> much, except do their best to squeeze as many euros as possible out of
[quoted text clipped - 24 lines]
>
> Well, where are you? What's stopping you?
melancholicus@gmail.com - 14 Jan 2006 23:35 GMT
I loved your post! I worked for Pag-Vlax for a whopping six days, after
which I was fired for no apparent reason. I've blogged about it here:

http://houseofalma.blogspot.com/2005/04/my-six-days-at-express-publishing.html

I've also done seminars with Marissa Constantidou (a school I was
working at forced us to, no doubt because they were scamming the
government for some grant and trying to get ISO ratification) and the
woman is an ignorant charlatan.
Artur M±czka - 27 Jan 2006 19:04 GMT
Thanks for posts and advices.... it seems that the subject
refers to things important to many group users....

Regards,

Artur
 
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