Hi
I need a bit of help with the following sentence. Which of the three
versions below is the more correct and why?
1. In the age of customer power, marketing is therefore an essential
part of business strategy.
2. In the age of customer power marketing is therefore an essential
part of business strategy.
3. In the age of customer power marketing is, therefore, an essential
part of business strategy.
Many thanks in advance,
Mo
einde. ocallaghan - 27 Jan 2005 16:28 GMT
> Hi
>
[quoted text clipped - 9 lines]
> 3. In the age of customer power marketing is, therefore, an essential
> part of business strategy.
I would find 1 and 2 acceptable but not 3 because "therefore" is an
integral part of the sentence referring back to some earlier argument.
If it refers to "sustomer power" I'd omit it completely because it's
superfluous.
Why? Longer time phrases at the beginning of a sentence can be delimited
by a comma, but this isn't strictly necessary.
BTW "In the age of customer power" isn't a sub-clause because a clause
requires a verb. It's an adverbial phrase.
Regards, Einde O'Callaghan
Neo - 28 Jan 2005 09:54 GMT
Thanks Einde, your answer has been very helpful.
Mo