>> Boilerplate is (I think) the board into which
>> you put letters of moveable type.
[quoted text clipped - 11 lines]
>
>Fairly confident that this is the correct origin.
Online dictionaries suggest this also.
I believe I am correct in saying that moveable type was just the first stage
in producing plates which were then used for the actual printing (attached
to a roller).
It seems that rather more than adverts were distributed as boiler plate.
http://www.infoplease.com/dictionary/boilerplate
"syndicated or ready-to-print copy, used esp. by weekly newspapers. "
http://en.wikipedia.org/wiki/Boilerplate
<quote>
In the 1890s, boilerplate was actually cast or stamped in metal ready for
the printing press and distributed to newspapers around the United States.
Until the 1950s, thousands of newspapers received and used this kind of
boilerplate from the nation's largest supplier, the Western Newspaper Union.
Some companies also sent out press releases as boilerplate so that they had
to be printed as written.
</quote>

Signature
Peter Duncanson
UK
(posting from u.c.l.e)
John Briggs - 19 May 2004 13:01 GMT
>>> Boilerplate is (I think) the board into which
>>> you put letters of moveable type.
[quoted text clipped - 17 lines]
> stage in producing plates which were then used for the actual printing
> (attached to a roller).
The type wasn't particularly movable - it would be linotype, each line (of
an individual column) cast by the typesetting machine.
A papier-maché mould (called a flong) would be made of the page, and this
would be used to cast a curved printing plate for the rotary presses.
> It seems that rather more than adverts were distributed as boiler plate.
>
[quoted text clipped - 10 lines]
> they had to be printed as written.
> </quote>
Nothing, of course, "had to be printed as written", just as no one is forced
to reproduce press releases.

Signature
John Briggs